Although the wheel billow of digital age is forward, but the IT times that everybody passes by like velocity of light cannot replace popular tradition to consume a habit from beginning to end however. The rapid development of network market, it is the habit that rinses people the photograph is moved to the net to finish only. Already became " dead end hero " traditional and video industry, after introducing originality idea, appear vividly enters new platform, individual character is custom-built album in the ascendant, and the city after be is valued, be maintained to be one of industries of conflagration by the market. Expert analysis, this kind of individuation consumes demand, take internal heat not only traditional industry, ecbolic still piece " nostalgic economy " .
The network is strong imprint " strong " give new era
"Did not think of I looked for several supermarkets, also did not buy even an album actually. " yesterday, when Mr Zhang arranges old other people, break up a few age old according to, this wanting that buy this album to save, look for a trace hard however.
Meanwhile, album of custom-built on the net individual character is increasing. Yesterday, the reporter is keyed in on search engine " individual character album " , the instant has about a hundred bear the net shop that does this kind of business derives. The introduction of product of individual character number with various breed makes a person dazzling, besides it is differ, OK to have all sorts of measures outside the desk calendar of free pattern plate, still can print album of individual character magazine, individual character to wait. The reporter imprints in some taste store discovery, short between a few climate, already about a hundred clinch a deal record. Some netizens are one-time even print 5 album, in order to commemorate oneself growing years.
Reporter discovery, not only inn of a lot of burgeoning nets develops the photograph by right of oneself advantage imprint introduce brand-new pattern, and many conventional film buildings also " ascend " the New World-the Americas of this one industry, rolled out the desk calendar that has individual character extremely, album, and have greatly become advocate the trend of business Wu. "Hiding because of individual character album, desk calendar tremendous business chance, a lot of citizens had begun to book, among them desk calendar of darling desk calendar, a photograph of whole family is the most welcome. " the inn of building of shadow of some famous Wedding Dresses that is located in road of Hangzhou Zhongshan north grows to say to the reporter. Photo of a lot of numbers is strong imprint inn and presswork the company also is participated in in succession among them.
This one phenomenon makes market analysis personage be surprised. The digital product of ground of horse race circle although nibble the much of traditional and video industry is feudal, product of Dan Rizhen's mature digital photograph casing is not lukewarm from beginning to end however not fire, fail to replace traditional photograph to rush not only imprint, return a conventional film building even fast " force " network times, make them be unexpected rescued from a desperate situation.
Analysis of the personage inside course of study shows, traditional picture is strong imprint introduce individual character after custom-built concept, realized an industry successfully not only luxuriant face about, changed the consumptive pattern of consumer and consumptive concept even, individual character is custom-built this promotes album anew industry, rising also for a kind of new economy pattern.
Flourishing of personalized consumption belt is nostalgic economy
The expert points out, new generation consumes the personalized consumption that brunt seeks, take internal heat not only traditional industry, and ecbolic piece " nostalgic economy " , let a person feel originally so " vulgar " the wintersweet kit, shoe that return power and sailor's striped shirt, become vogue to amount to a person to be fond of the tide article of pursuit instead nowadays.
"80 after nostalgic it is a kind of vogue nostalgic, this generation consumer can drive the personalized trend of the market. The businessman should use this one trend, mining oneself contains personalized product, get used to the demand of consumer. And, the businessman is good at guiding actively even, analyse different the nostalgic complex that consumes administrative levels, nostalgic kind and demand actively, positive development gets used to the product that oneself develops. " Ma Liang of professor of a Confucian school of idealist philosophy of the Song and Ming Dynasties of fair condominium of industrial and commercial university is opposite Zhejiang the reporter says.
Although somebody denounces " nostalgic the common that is kind of vogue " , but the collective that be by enlarge is nostalgic, arise so called " nostalgic economy " hind, still let economist plaint unceasingly.
On the net that clean out treasure, reporter discovery has battalion of merchant of a lot of nets to answer force shoe, sailor's striped shirt, one looks everyday " wintersweet card " kit marks a price 140 multivariate, still hold back a netizen hard buy enthusiasm.
The nostalgic wind on the net is already outspread arrived hypostatic inn. Yesterday, in the much home store of Long Xiang bridge, the reporter sees enamel cup, army the nostalgic article have everything that one expects to find of the nowadays popularity such as star of satchel, Bo Bo, itself of a lot of merchant is 80 hind. "Myself likes nostalgic article very much, feeling ' nostalgic consumption ' market potential is tremendous. " Xiaotang tells the merchant of an inn the reporter, this merchant battalion that he opens is nostalgic product, at present very suffer a youth love.
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