Wednesday, February 16, 2011

Chinese fur consumption is entered " blowout " industry need is sober

The leather prairie this year expects the price broke up one time than last year, but China buys the home or appear in the auction with main whole world to be able to go up again and again, and issue sheet with great quantity. Investigate its reason, because fur consumption of China was entered,be " blowout period " .

According to the data of Chinese leather association, global fur produces per year a quantity to be controlled in 2.5 million, chinese consumer was bought among them 1.5 million. The author thinks, global fur total output had entered relatively stable period, and Chinese fur consumption entered swift ascendant passage, the proportion that takes the whole world consequently still will rise further.

Estimation comes down, chinese every 100 people are at present capable to have fur dress amount be 3 go to 4, fur consumption just is entered " blowout period " . With abroad " the noble is changed " different, what fur dress goes in China is vogue is changed, the course that civilian changes, the population that reckons China has fur to consume ability not less than 340 million, so market potential special big.

From Hai Ning the circumstance of Chinese leather city looks, fur sales volume was compared 2009 on year grew 30% above. This year as the fur square start business that has shop front of many 230 high-quality goods, believe fur consumption still can have a bigger growth. Consume a face to look from whole leather additionally, this year fur " be popular " posture is already special and apparent. And differ with the popularity of general merchandise, fur upsurge won't " be heated up and pass " , will comparative continuously however long period of time, have 3 ~ 5 years longer even.

Compare with change skin-deep, fur raw material and its product value are relative taller, element has " soft gold " say, fur raw material and goods go it is easy to show otherer goods -- these elements also are to arouse a industry and consumer are enthusiastic to fur main reason.

But what need points out is, the competition of fur involves a series of sale of design of product quality, research and development, brand, elements such as environmental protection, its are right the demand of the respect such as operation of ability of the capital actual strength of the enterprise, design, production management, brand will be higher.

This year, the author looked to include part of laborious of Tong Erbao of Zhejiang sea peace, Liaoning, Heibei many fur businesses of base of 3 big industries and Hong Kong, one kind experiences apparently: The fashionable and additional cost that the company ability of actual strength realizes fur product truly, ability lets this kind of nature gift of the mankind " soft gold " after arriving in consumer hand, can continue to maintain value rise in value.

Additional, although China already became fur to consume big country, but the price authority of raw material is met by a few sale of boreal Europe and North America all the time however or so.

This makes a person feel awkward phenomenon really: Give priority to with foreign market " China is made " price authority is accused by foreign palm, include traditional spin dress and mechanical and electrical products, and recently by wide the rare earth that is attention -- this kind of phenomenon or permissive explanation supply the circumstance that just contends for the market energetically to fall to be in, buyer has larger bargain capacity. So, the centre of gravity that fur consumes is being transferred to China, serve as pair of global fur markets to hold the balance " China buys the home " , when can there be bigger right to speak on raw material price? This matter matters to the long-term development of fur industry, it is a problem that Chinese industry is worth to consider!

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